- Introduction
LivelyUp recognizes the importance of privacy and the protection of personal data as a fundamental right. In compliance with the Brazilian General Data Protection Law (Law No. 13.709/2018 – LGPD), we declare our commitment to collecting, processing, and protecting personal data in an ethical, transparent, and secure manner.
- Principles of Data Processing
All operations involving personal data within LivelyUp follow the principles established by the LGPD:
- Purpose: data is processed only for legitimate, specific, and informed purposes.
- Adequacy: processing is compatible with the purposes communicated.
- Necessity: only strictly necessary data is collected.
- Free Access: users can access their data at any time.
- Data Quality: accuracy and updates are ensured.
- Transparency: clear information is provided about how data is used.
- Security: technical and organizational measures are applied to ensure protection.
- Prevention: practices are adopted to avoid security incidents.
- Non-Discrimination: data is never used for unlawful or discriminatory purposes.
- Accountability: LivelyUp demonstrates compliance before users and authorities.
- Data Collected
At LivelyUp, data may include:
- Registration data: name, country, language, email, phone.
- Engagement data: projects, interactions, and preferences regarding the SDGs.
- Security data: facial biometrics, identity documents (when required).
- Technical data: IP, browser, cookies, and access logs.
- Legal Basis for Processing
Processing of personal data occurs under the legal bases provided by the LGPD:
- User consent;
- Compliance with legal or regulatory obligations;
- Execution of contracts (use of the platform);
- Regular exercise of rights;
- Legitimate interests of LivelyUp and its partners, always respecting user rights.
- Sensitive Data
When we collect sensitive personal data (such as biometrics or identity documents), we strengthen our security controls and use such information exclusively for:
- Secure user authentication;
- Fraud prevention;
- Compliance with legal and regulatory obligations.
Sensitive data is never used for commercial or discriminatory purposes.
- Data Subject Rights
LivelyUp users may, at any time:
- Request confirmation of whether their data is being processed;
- Access their personal data;
- Request correction of incomplete, inaccurate, or outdated data;
- Request anonymization, blocking, or deletion of unnecessary data;
- Request data portability;
- Withdraw previously granted consent.
Requests can be submitted to: [email protected].
- Information Security
We adopt strong technical and administrative measures to protect personal data, including:
- Data encryption at rest and in transit;
- Secure storage of sensitive data;
- Strict access controls;
- Continuous monitoring and regular audits;
- Incident response and recovery plans.
- International Data Transfers
As LivelyUp is a global platform, data may be processed outside Brazil. We ensure that all international transfers follow recognized protection mechanisms, such as standard contractual clauses and international cooperation agreements.
- Data Protection Officer (DPO)
In compliance with the LGPD, LivelyUp will appoint a Data Protection Officer (DPO), responsible for communication with data subjects and regulatory authorities.
Contact: [email protected]
- Institutional Commitment
LivelyUp reaffirms its commitment to complying with the LGPD and equivalent international data protection regulations, ensuring that all personal data processing is carried out with security, transparency, and respect for user rights.
