LivelyUp Holdings Ltd. is a for-profit group established to create and pursue commercial opportunities through its partnership with Hunt Hill Farm (HHF), for the benefit of HHF, its partners, and LivelyUp Holdings Ltd. itself.
HHF is a 501(c)(3) tax-exempt organization that supports the United Nations Sustainable Development Goals (SDGs) and has been accredited by the UN Economic and Social Council (ECOSOC) since 2022. It is an educational institution that uses art and technology as catalysts for youth social entrepreneurship programs, fostering a fair, humane, and equitable society.
The Altru Institute, founded in 2017, was created to address the world’s most complex global challenges by promoting collaboration among those capable of driving meaningful impact. Its philosophy is rooted in the belief that human ingenuity in science and technology can solve the world’s most complex problems — but only if the right ideas reach the right people at the right time.
The Institute identifies the people and ideas with the greatest potential for impact, building collaborative communities to accelerate the most promising solutions. It convenes annually in Davos, Switzerland. During the 2024 meeting, work began on a global platform designed to bring visibility to high-impact solutions and attract the necessary resources. Visit the Davos Consortium Technology Platform to learn more. Its purpose is to provide a connection point for all those working on complex global challenges — fostering collaboration so that each participant can improve, and so that even modest yet meaningful progress can be achieved collectively.
For over a decade, Walo has been combining the power of visual communication with digital technology to create innovative and functional experiences. New digital technologies are transforming the way we live, work, and connect with the world. Solutions such as Artificial Intelligence (AI), Metaverse applications, and Augmented Reality (AR) are at the forefront of this revolution, merging imagery and technology to create innovative, immersive, and highly functional experiences for companies and their clients.
Walo has been pioneering in this field, operating across all stages of the creative and technological process and delivering successful case studies for companies in multiple industries.
TalkFlow is an enterprise AI platform designed to centralize knowledge and optimize information management. It enables the training of internal AIs using proprietary documents, processes, and data — ensuring accurate and consistent responses within a secure, controlled environment. Its architecture prioritizes data security, privacy, and governance, fully compliant with LGPD (Brazil’s General Data Protection Law). The solution adapts to different industries, efficiently transforming dispersed information into actionable business intelligence.
MERITY Group LLC is a global company operating in legal, accounting, and strategic advisory fields, and an integral part of the LivelyUp ecosystem. With a presence in Brazil, the United States, and Europe, MERITY is a recognized authority in corporate compliance, legal governance, international tax planning, and corporate structuring. Its multidisciplinary team combines technical precision with strategic insight to transform complex challenges into secure, compliant solutions.
MERITY also serves as institutional advisor to the LivelyUp project, ensuring solid foundations in legal, fiscal, and ethical matters. By integrating artificial intelligence and legal automation, it provides agility, accuracy, and full regulatory compliance. As LivelyUp’s strategic partner, it guarantees that the entire ecosystem operates with transparency, good governance, and alignment with the United Nations Sustainable Development Goals (SDGs).
Alessandro Piovezahn is a distinguished leader whose career in strategic planning, marketing, and sales is marked by innovation and measurable impact. As the visionary creator of the LivelyUp concept, Alessandro combines decades of experience with a renewed approach to building platforms that inspire, engage, and empower.
His expertise, shaped by dynamic global initiatives, uniquely positions him to lead LivelyUp through its early stages and beyond. His impressive track record includes the creation of Pixlog.com in 2003 — a groundbreaking photo-sharing and social networking platform that reached 10 million registered users in 142 countries within just 18 months. Following this success, he led the LivelyUp Music for Solidarity Tour, a global campaign promoting the UN Millennium Development Goals for youth. The initiative toured 34 countries and raised £35 million in non-perishable food donations for families in need. His tenure as Global Director of Marketing and Communications for WSA IGO, founded by the UN in 2006, solidified his reputation for steering strategic international projects.
Now serving as CEO and Chief Marketing Officer, Alessandro’s leadership focuses on assembling and empowering a world-class team to oversee long-term marketing and sales operations for the LivelyUp platform. This initiative reflects his commitment to building a scalable, enduring organizational structure aligned with LivelyUp’s core mission: to create meaningful connections and opportunities for its global audience.
Alessandro’s unique combination of creativity, strategic foresight, and operational excellence ensures that LivelyUp is positioned for lasting success — serving as a catalyst for innovation and positive global impact.
Paulo Reusing is a multidisciplinary and visionary professional whose career blends a strong academic background, international experience, and a deep commitment to human and social development. A lawyer by training with specialization in International Law, Paulo has built a distinguished career mastering complex subjects such as succession planning and international contracts, delivering sophisticated solutions across multiple jurisdictions.
His life and work across Argentina, Brazil, the United States, and Italy have shaped his global perspective and ability to navigate seamlessly between cultures and legal systems. For over 25 years, he has taught undergraduate and postgraduate law programs and served in executive roles at a higher-education institution with 16 academic programs, gaining extensive expertise in youth education and academic management.
From an early age, Paulo demonstrated a strong sense of leadership and community service. He actively participated in student and youth organizations, serving as President of the Interact Club and the Rotaract Club. His dedication to youth associations reflects his enduring commitment to nurturing new leaders, promoting empowerment, and encouraging civic engagement.
A futurist and technology enthusiast, Paulo maintains a long-term perspective focused on positive social impact. His passion for innovation has led him to engage in artificial intelligence projects, always with the aim of using technology as a tool for transformation and opportunity creation — especially for younger generations.
Renowned for his strategic vision, communication skills, and spirit of service, Paulo Reusing continues to work as a lawyer and consultant, dedicated to building bridges between the present and the future — connecting people, ideas, and solutions toward a fairer, more efficient, and inclusive world.
Vitor Lozetti – With over 45 years of expertise in Information Technology, Vitor Cesar Pasqualucci Lozetti is an extraordinary visionary leader whose impact spans decades of groundbreaking innovation. Founder and owner of pioneering companies such as WALO and TalkFlow — recognized for advancements in artificial intelligence and automation — Vitor has been instrumental in shaping the future of digital experiences. His career is driven by an unwavering passion for harnessing advanced technologies to create meaningful, large-scale global change.
Holding degrees in Computer Engineering (FEI) and Business Administration (FMU), and an MBA from CIRSA University in Spain, Vitor has built a robust foundation for strategic leadership excellence. His multicultural fluency in Portuguese, Spanish, and English enables effective collaboration across diverse international contexts.
As Chief Technology Officer (CTO) at LivelyUp, Vitor’s innovative leadership is transforming the platform’s digital ecosystem. Building upon his experience at WALO and TalkFlow, he brings vast expertise in developing pioneering systems that seamlessly integrate Generative AI, conversational automation, and advanced digital experiences. Innovation and usability are at the heart of every project he leads, ensuring sustainable social and global impact.
Beyond his technical mastery, Vitor emphasizes mentorship, inclusion, and empowerment. His ability to unite high-level talent and anticipate industry trends ensures that LivelyUp not only meets expectations but redefines what a global social platform can achieve.
Vitor’s legacy is deeply rooted in his commitment to creating tools and opportunities that empower individuals and accelerate progress toward a more connected and equitable world. His work embodies the potential of technology as a truly transformative global force.
Brett Johnson serves as Director of the Altru Institute, a key strategic partner of the LivelyUp Youth Engagement Platform, bringing an exceptional combination of experience, vision, and dedication to the role. A graduate in Economics from Harvard University, Brett has an outstanding track record as an entrepreneur, having successfully launched and scaled ventures across the communications, media, healthcare, and environmental sectors. Throughout his career, he has helped emerging enterprises raise more than US$2 billion, demonstrating a remarkable ability to identify opportunities and forge impactful partnerships.
At the Altru Institute, Brett leads with a steadfast commitment to empowering the next generation. Through innovative youth leadership initiatives such as the Altru International Leadership Program, he equips young leaders with the knowledge, skills, and networks needed to thrive in global affairs. The program emphasizes education, mentorship, and practical experience, offering exceptional individuals the opportunity to develop expertise in navigating complex organizations such as the United Nations, while addressing major global challenges.
Brett’s leadership is characterized by vision and humility. His ability to connect organizations, identify strategic resources, and inspire collaboration makes him a driving force behind initiatives that foster meaningful change. As Director of Strategic Partnership Development at LivelyUp, Brett exemplifies the synergy between innovation, education, and impactful alliances — creating opportunities that empower youth and leave a lasting legacy of progress.
Bruno Inácio is an accomplished and innovative technology leader with over 12 years of experience in software engineering, Metaverse development, and AI integration, serving as Chief Development Officer (CDO) of LivelyUp. His career, defined by creativity and excellence, positions him as the ideal leader to guide LivelyUp’s platform development.
Among his professional achievements are the leadership of TalkFlow, a generative AI solution delivering advanced conversational experiences, and the direction of cross-platform Metaverse applications during his tenure at WALO. His ability to design and implement diverse technologies — from WebGL and AR/VR to scalable cloud-based infrastructures — makes him an invaluable asset for LivelyUp’s future.
Beyond his technical contributions, Bruno is committed to mentorship and education, exemplified by his role as an instructor at the Federal Institute of Santa Catarina (IFC). His dedication to developing the next generation of talent reflects his inclusive and visionary leadership approach.
Bruno’s portfolio includes notable projects such as Empire Eternal, a critically acclaimed RTS game, and immersive Metaverse experiences for major clients like AJ, Cleveris, and Gleds. His technical expertise spans multiplayer networking, backend development (Laravel/MySQL), and AI-based solutions using PyTorch and Hugging Face.
Under Bruno’s visionary leadership, LivelyUp’s development is set to redefine the possibilities of global social networks. His passion for innovation and collaboration ensures that the platform delivers cutting-edge tools, fosters human connection, and inspires sustainable impact.
